Doorbells with wireless (Wi-Fi) cameras, thermostats that are controlled remotely, and ovens that can cook a meal perfectly: All are attributes of smart home technology that aims to make life safer, efficient and easier.

As the market for such tech booms, nearly half of Americans own smart home technology, or at least plan to invest in it this year according to real estate firm Coldwell Banker.

Major tech companies are leading the advances: Amazon's Echo is a smart speaker that connects to Wi-Fi enabled devices in your home. In May, Google announced its entry into the voice activated home device market with its product Google Home.

This past week, Apple announced it will release a new app called "Home," in which users will be able to use one app to control their Apple Homekit compatible devices.

Now, technology is expanding into new areas. Tech start-up Innit focuses on food in your kitchen. Sam Kass, who recently joined the company's team after serving as the White House chef and senior nutrition policy advisor under President Obama, explained why he believes there's a market for Innit. 

"Right now cooking is too hard, its stressful, it takes too much time [and] we're worried it's not going to turn out well," Kass told CNBC's "On the Money" in an interview, articulating the concerns of reluctant domestic cooks. "We've seen people cook less and less over many, many years."

Innit is hoping to solve that problem with its technology platform. In the future, Innit will work with appliances like homeowners' refrigerators and ovens. Sensors will detect what's in their fridge and suggest recipes based on what they have.

Once you prep the meal according to the recipe, an Innit empowered oven will be able to automatically adjust temperature and cooking time to cook the meal perfectly.

"You'll be able to cook food with the Innit empowered app, and ensure that a rack of ribs can be done in less than 50 minutes and it will come out perfect," says Kass. "All you're going to do is put it in, put the weight, hit one button and when it's done, it will tell you."

The company is partnering with Good Housekeeping, among others for recipes, and recently announced a deal with Whirpool. The appliance maker plans to roll out Innit empowered ovens in early 2017. 

To get a taste of how this all works, people can check out the technology in a test kitchen at Pirch, a retail showroom in New York City.

Getting smart in the bedroom

For folks looking to get better sleep, there's also an app for that—and it's connected to your bed. 

Dana Wollman, managing editor of Engadget says companies like Sleep Number are coming out with beds that have similar sensors to a Fitbit "that can track your sleeping habits just without you having to go to bed wearing a bracelet."

For some, it may feel creepy having a company knows your sleeping habits. So will people come to embrace smart home technology in all areas of the home, or shy away from the intrusion of privacy?

Kass says it comes down to one key factor. "For us, it's really focused on, 'What is really going to help people,' he asked. "It's got to fundamentally make people's lives better."